How this section is written and checked

The rules

Every number carries its source

If a figure appears in an article, the article ends with the publisher it came from, a link, and the date of the data rather than the date we read it. Where a number that everybody in the industry repeats turns out to have no traceable origin, we say that instead of repeating it.

Three passes before anything publishes

The first pass checks the facts against their sources. The second checks the structure: does the piece answer its own question in the first forty words, and does every section earn its place. The third reads it aloud for voice, and cuts whatever an agent between opens would not stop to read.

We publish the words, not advice about words

When we write about calling, we print the actual script, including the lines that do not work and why. The industry publishes principles because principles cannot be checked. A script can be.

We do not print our customers' results as averages

Connect rates and outcomes vary by suburb, by list, by hour and by voice. Where we publish platform data it is stated as what it is: aggregate outcomes over a stated period, with the size of the sample, and never as what a reader should expect.

Compliance content is descriptive, never permissive

Nothing in this section is legal advice, and no article will ever tell you that something is allowed. Articles describe what the legislation and the regulator say and link to both, and the rest is between an agent and their own adviser. Corrections to anything in this section go to info@listingline.com.au and are made in the article itself, with the date changed.