Appraisals14 min read
The commission objection, and how to hold your fee
The fee is the smallest of the three numbers on the table at a listing presentation, and the arithmetic that says so is published and checkable.
Topic
Appraisal to listing conversion
The half of the job that happens after the call is booked. Follow up cadence, the price conversation, the fee objection and the signed authority.
Appraisals12 min read
How to tell a vendor their price is too high
The conversation works as evidence rather than opinion, and in two states the number you land on is a regulated document rather than a handshake.
Appraisals11 min read
The appraisal to listing conversion rate that matters
Ray White turned 36,000 phone sourced appraisals into 2,337 listings in 2025. That 6.5 per cent is the only published Australian benchmark, and it is not the one most agents should be judged on.
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