Prospecting13 min read
How big should a real estate farm area be
A farm area holds a fixed number of sales a year whether you work it or not. Here is the rate, the size range it implies, and the ceiling nobody mentions.
Topic
Prospecting and farm area systems
Calling, door knocking, letterbox drops and database work. What actually produces appraisals out of a defined patch, measured rather than asserted.
Prospecting12 min read
How to build a farm area call list in Australia
The three places an Australian agent gets numbers, what the Do Not Call Register requires of each, and the question that decides whether bought data is worth it.
Prospecting12 min read
Door knocking, calling or letterbox drops: what works
One of these channels has a published Australian rate. The rest have to be modelled, so here is the model, with its inputs on the table where you can argue with them.
Prospecting12 min read
The best time to cold call homeowners in Australia
One block of the day carried 31 per cent of the dials and 53 per cent of the outcomes. No Australian dataset measures it, and the ones that exist disagree.
ListingLine
Your AI agent calls your farm area, in your name.
Every number is washed against the Do Not Call Register before it can be dialled, every call is placed inside permitted calling hours, and the agent says it is an AI when it is asked. You pay A$2.00 per connected call. There is no subscription.